Angelica Blick x Under Armour
In collaboration with lifestyle influencer and fitness profile Angelica Blick, Under Armour set out to strengthen its connection with Swedish women by highlighting the Infinity Bra, designed for support and freedom of movement.
We brought this to life through a high-energy morning workout led by Angelica, with a live DJ duo creating an inspiring vibe. After the session, guests enjoyed a brunch and had the chance to try the IVY Drop, a vitamin C boost for recovery and well-being.
With a carefully selected guest list that reflected the target audience, the event delivered an empowering experience and sparked strong organic engagement, further building Under Armour’s local presence.
Collaboration purpose
The collaboration aimed to strengthen Under Armour’s position within the competitive Swedish female activewear market by spotlighting the Infinity Bra, a sports bra innovatively designed to provide optimal support while allowing complete freedom of movement. Targeting women aged 20-35, the goal was to not only raise brand awareness but also to foster genuine engagement and build lasting relationships with a community of empowered, fitness-focused women. By crafting a tailored influencer event centered around energy, authenticity, and shared experience, the campaign sought to inspire the audience and generate organic social media buzz that would amplify Under Armour’s message beyond the event itself.
What Pomme did...
Creative design
Communication concept design
Project and influencer management
Budget responsibility
Event production
Follow-up and reporting