Laura mercier
Laura Mercier hosted an exclusive dinner experience to spotlight their iconic Caviar Stick Eye Shadows and Caviar Tightline Eyeliners. Together with the world-renowned makeup artist Michel, the event blended beauty, education, and luxury in a perfectly curated evening.
Guests were treated to an inspiring masterclass where Michel showcased Laura Mercier’s signature "day-to-night" look and shared artistry secrets, followed by a caviar tasting dinner designed to mirror the sophistication of the product line. With a handpicked guest list of beauty influencers and makeup enthusiasts, the event fostered a close, engaging community while generating high-quality organic social content and meaningful brand exposure.
Collaboration purpose
The purpose of this collaboration was to build strong brand awareness and community around Laura Mercier’s Caviar Stick collection by creating a luxurious, hands-on beauty experience. By combining an interactive masterclass with an intimate dinner setting, the event aimed to inspire, educate, and drive authentic social sharing among key influencers and beauty lovers. The goal was to reach and engage a highly relevant audience, strengthening Laura Mercier’s position as a go-to brand for effortless, elegant makeup.
What Pomme did...
Creative design
Communication concept design
Project and influencer management
Budget responsibility
Event production
Follow-up and reporting