Lancome x Elle galan
Ahead of the prestigious ELLE Gala, Lancôme and Kérastase joined forces to offer an exclusive pre-gala beauty experience for carefully selected profiles. In a beautifully styled suite at the Grand Hotel, guests were pampered with professional hair and makeup sessions by the expert teams from Lancôme and Kérastase, ensuring they were perfectly gala-ready. The suite was elegantly transformed into a welcoming, photo-friendly space where beauty enthusiasts mingled, sipped champagne, and enjoyed specially curated Lancôme treats. Style expert Sara Biderman hosted the event, which beautifully combined beauty, glamour, and social interaction, positioning Lancôme at the very heart of this high-profile and memorable evening.
Collaboration purpose
The purpose of this collaboration was to strengthen Lancôme’s brand presence at the ELLE Gala by creating an exclusive, luxurious pre-event experience that amplified the brand's association with beauty, elegance, and prestige. By offering selected profiles a personalized glam session and curating an intimate setting for socializing, the event provided high-value exposure through organic content and created lasting brand affinity among key influencers and their audiences.
What Pomme did...
Creative design
Communication concept design
Project and influencer management
Budget responsibility
Event production
Follow-up and reporting