EVENT EXPOSURE

 

The event emerged as a viral sensation, achieving a substantial reach of 1.4 million through event publications. The key event metrics include:

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Influencer Participation: 21 influencers contributed to a total of 220 posts, creating widespread content and coverage.

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Total Reach: The event achieved an impressive total reach of 1.4 million, accompanied by a substantial 20.1 million impressions.

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Engagement Rate: The engagement rate stood at 0.14%, indicating positive audience interaction and involvement.

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Earned Media Value (EMV): The campaign generated a noteworthy kr13.8 million in Earned Media Value, showcasing the substantial impact and value derived from the event.

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This event not only garnered significant digital exposure but also demonstrated strong engagement and reach, making it a standout success in terms of event marketing and influencer collaboration.