CASE SUMMARY

 

In our collaboration with Alexia Kafkaletos and MQ, we embraced a 360-degree approach to influencer marketing, seamlessly integrating content activation on-site and through digital advertisements, including paid ads and newsletters. This comprehensive strategy aimed to maximize engagement and create a cohesive brand narrative.

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Key Components of the Campaign:

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Native Placement: We strategically placed content in a native environment, ensuring that it seamlessly blended with the natural context of the chosen platforms. This approach aimed to enhance the overall user experience while maintaining authenticity.

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Selection by Alexia and Creative Seeding: The influencer, Alexia Kafkaletos, played a pivotal role in content selection, ensuring alignment with her personal brand and style. Creative seeding involved placing content strategically to garner maximum visibility and impact.

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TV Commercial, Store & Digital Campaign Activation: To expand our reach, we activated the campaign across various channels, including a TV commercial, in-store displays, and digital campaigns. This multi-channel approach aimed to create a strong recognition and red thread throughout the audience journey.

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Collection Alexia x MQ: The collaboration featured an exclusive collection co-created by Alexia Kafkaletos and MQ, adding an element of exclusivity and uniqueness to the campaign.

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Live Shopping: To foster real-time engagement, we incorporated live shopping experiences, allowing the audience to interact with the products and influencers directly.