CASE SUMMARY

 

In collaboration with ACO, we executed a comprehensive 360 activation centered around their hair care series, leveraging influencer Emelie's channels for maximum impact. The key elements of the campaign included:

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Social Posts and Q&A: Emelie shared social posts discussing the products and hosted an interactive Q&A session about the hair care routine, engaging the audience directly.

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Competition: A competition was organized on Emelie's channel, fostering community engagement and interaction.

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Hair Masterclass Event: A significant highlight was the hair masterclass event featuring Petra Tungården and selected influencers. This not only created buzz but also garnered media exposure.

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Influencer Attendance: 15 well-targeted influencers attended the event, contributing to a fantastic media exposure through event reposts.

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Native Placement in Elle: An educational native article in Elle featured Emelie's best hair care tips, strategically placed to reach a wider audience.

Reusing Content: Images from the masterclass were repurposed, and Emelie shared her professional hair care tips, maximizing the utility of generated content.

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This collaborative effort with ACO successfully blended social media engagement, influencer interactions, and strategic event participation, resulting in amplified brand visibility and an engaged audience.