Our partnership with Safety by Cilia is a long-term collaboration built on the ambition to grow the brand’s presence, strengthen credibility, and create lasting connections with a broad, engaged audience. Through carefully selected ambassadors, we have established a continuous and authentic presence across key moments and campaigns.

By consistently reactivating our ambassadors in various initiatives, including Way Out West, Tjejmilen, and Run Safe in collaboration with Craft Sportswear and Löplabbet, we’ve built a strong community and nurtured real relationships between the profiles and the brand. Together, we’ve created meaningful exposure and loyal brand advocates, and this is just the beginning.