Rajjekost x Bron
In collaboration with Åbro Bryggeri and food profile Rajjekost, we brought the Bron brand to life through a bold and memorable After Work event. The goal was to build brand awareness and create a social experience that captured the essence of Bron.
With a curated guest list of influencers, exciting activities like a live tattoo artist, the Spicy Hot Wing Challenge, and branded drinks in a perfectly matched venue, the event quickly became a social media success. It generated strong engagement, positive buzz, and media attention, while offering guests an authentic and unforgettable Bron experience.
Collaboration purpose
The purpose of this collaboration was to build brand awareness for Åbro Bryggeri’s Bron by creating an engaging influencer event with a strong brand ambassador, Rajjekost, at the center. The goal was to attract, engage, and retain a key target audience of men aged 25-45 by delivering an authentic, memorable experience in true Bron style. Through creative activities, social media activation, and a carefully selected guest list, the event aimed to position Bron as a bold and social lifestyle brand.
What Pomme did...
Creative design and design of communication concepts
Project management
Influencer management (ambassadors + guests)
Event production
Follow-up and reporting
Budget responsibilities